The
expeditious change in technology, needless to say, has brought us to an
era of a fast-paced lifestyle. Business industry has outwardly been
upgraded to a much higher level, in terms of saving time and money.
Virtual communication, such as e-mails, social media networking and
instant messaging, “webinars” and online tutorials, online
advertisements and the like have particularly changed the marketing biz
significantly. Now we could propagate anything to anyone in just a few
mouse clicks. Who in the world doesn’t want a life like this?
While
virtual communication has touched on the world of sales and marketing,
let us avow that nothing surmounts to engaging with people face to face.
Not only do companies establish a personal connection with their
clients or customers, but they also constitute a start of a long-term
business relationship. Face-to-face opportunities are still the best
method in tapping the right target market and keeping each one of them
satisfied. Focus group discussions, direct selling, activities and
events are most likely to build more meaningful and abiding professional
connections.
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| Face-to-face customer interaction is more important than before to have a long term business relationships with your customers. |
Although
online sales and marketing provide companies with plethora of
advantages, many still attest to the relentless effectiveness of
face-to-face communication. But why fight over different strategies,
when in fact we can integrate both techniques to initiate a successful
sales or marketing program? At the end of the day, the company’s
requirements and the consumers’ demands are most important, and striking
the right balance between the two approaches to cater to these needs is
the best way to go.
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Photo Credit: www.stickynotethinkers.com
Established in 1998, New York Business Partners is a privately
owned direct sales and marketing company in New York, Manhattan.
New York Business Partners is responsible for developing management
teams to lead our clients into new markets, cities and countries. These
managers will be trained from the entry level up to understand all
aspects of running a business.
Our mission at NYBP is to bridge the gap between the product and the
consumer with our professional trained team.
